Eventually cannabis will find a home in the legalized fabric of our society and become a powerful force in our countries economic, social, and political landscape. ​However, in the interim, the cannabis markets are  immature and inefficient and  we  expect erratic swings causing large fluctuations in the public equity markets.  These swings create significant opportunities for wealth creation and destruction. Active asset/sector/equity allocations are required to invest responsibly in the cannabis space. At this point, there is no reasonable "buy and hold" strategy since the players and field continually change. ​ ​We believe an individual investor who wants to participate in the dynamic cannabis industry should seek professional advice from more than just a generalist wealth advisor but from a 100% focused firm that can navigate the changing cannabis landscape.